Shadow learns from the Minutes of the Lakeside City Council book he bought at the library that one of Hinzelmann's ancestors helped create the lake around Lakeside that gives the town its name. Shadow buys the time slot for March 23rd from 9:00 am to 9:25 am. Hinzelmann sells Shadow raffle tickets for the klunker on the ice.

Just as he approaches the bridge into Lakeside, Chad Mulligan pulls up next to him and offers him a ride into town. He decides to attempt the supposed ten-minute walk into town but underestimates how cold it is. Shadow wakes up from a dream where he's about to be ritually sacrificed and finds his new apartment in Lakeside is freezing cold. Hinzelmann tells Shadow about the town of Lakeside and invites him to join in the town's annual raffle of predicting the date and time when a specific vehicle on the frozen lake will break through the ice, signaling the end of winter. When Shadow first arrives in Lakeside, Richie Hinzelmann offers him a ride in Tessie, his antique Wendt Phoenix roadster.

Shadow returns to Lakeside in Chapter Twenty to uncover Hinzelmann's secret. Shadow first arrives in Lakeside in Chapter Nine on Christmas and lives there for the next few months as he travels with Wednesday throughout the US recruiting Old Gods for his war.

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